Project

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Maxi-Cash – Brand New Gold Campaign

Year

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2025

Category

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Art Direction

Design

CGI

Synosis

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A cinematic visual campaign reimagining gold through a surreal and modern lens.

Process

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The Stills

 

 

A series of cinematic styleframes showcasing the surreal, abstract world built for Maxi-Cash’s Brand New Gold campaign.

The Role

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Behind the Scenes

 

 

 I oversaw the visual direction and was deeply involved in all aspects of execution — including scene-building, lighting, composition, and editing.

Working with 3D artists Rennie and Gab, who handled scene creation, lighting, and compositing, and Azzam, who developed the 3D assets, we crafted an abstract world that reimagines gold with fluidity and cinematic elegance.
The Credits

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Special Thanks

 

 

Art Director – Jomic

3D Artist + Comp – Rennie Chu

3D Artist + Comp – Gabby

3D Modeller – Azzam

Edit + Grade – Jomic

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